# Keep Your Salesforce Contact Data Deliverable

Contact data decays: people change jobs, companies change domains, and mailboxes close. This guide describes a
practical routine to keep Salesforce contact data deliverable with Tomba for Salesforce, and the settings that
implement each step.

## 1. Verify at the point of entry

Check every new email as it arrives, before anyone sends to it.

- Turn on **Verify emails when they are added or changed** ([Automation](/salesforce/automation)).
- Use the **Tomba Email Status** field in list views, validation rules or campaign filters: send to `valid`,
  review `accept_all` and `unknown`, exclude `invalid` and `disposable`.

## 2. Fill the gaps without overwriting your data

Enrich new records, but decide per field what Tomba may change.

- Turn on **Enrich new Leads / Contacts / Accounts**.
- In the [field mapping](/salesforce/field-mapping), keep standard fields your users maintain on **Fill empty
  fields**, and let Tomba **Overwrite** only the Tomba fields (email status, score, LinkedIn, department).

## 3. Re-verify on a schedule

An address that was valid a year ago may not be today.

- Set **Re-verify emails older than N days** to match how often you contact your database — for example 90 days
  for active pipelines, longer for dormant records.
- Repeating a lookup within your billing month uses no extra credits.

## 4. Act on bounces

When Salesforce bounce management marks an email as bounced, Tomba re-verifies it and, when it is bad, looks for
a replacement address.

- Turn on **Re-verify emails that bounce**.
- Review suggestions in the **Bounced Emails with a Tomba Suggestion** report or on the record's Tomba Insights
  panel, and click **Use this email** to apply one. Tomba never replaces an email on its own.

## 5. Connect people to the right companies

Duplicate and orphan records hide your real coverage of an account.

- Run **Index company domains** once on Accounts, then **Match to Accounts** on Leads and Contacts
  ([Account matching](/salesforce/account-matching)).
- Turn on matching for new records and, if you want, linking Contacts that have no Account.

## 6. Keep spending predictable

- Set a **monthly automation budget** so background enrichment never surprises you.
- Set **per-user limits** and watch the **Usage** card and the **Tomba Credits by User this Month** report.
- Choose a **low-credit alert** threshold so admins hear about it before credits run out.

## 7. Measure

The **Tomba Data Health** dashboard shows email status by object and lead source, enrichment activity, the
automation backlog and credits used. Review it monthly with your RevOps team.